Lubricating Customer Engagement by Greasing Your Digital Ecosystem

Is your social media management strategy on the verge of sinking? Monitoring the behavior of customers offline and online is part of the marketing practices that conform to processes leading to the creation of lead magnets. When we talk about customer engagement, we are not just interested in retaining the existing leads but interested in converting prospects into regular and loyal clients. That means establishing products and perks that stick them to our brands – but this is a single strategy of engaging customers. In this article, we’ll take you through a three-step-model that would enable you to create an evergreen ecosystem that fosters customer engagement. We’ll focus on how cloud intranet serves as an indispensable digital ecosystem tool.

Step 1: Seamless Content Creation and Management

What happens when traffic land to your site and they don’t spot something new or helpful? Content is an impetus for prospects to stay and continue visiting your website and trying out your products. Creating content is not the problem; the problem is managing the content. As time goes by, content needs to be updated or removed altogether as new and more relevant content is added.  As such, you need a content management tool like the cloud intranet to roll out and implement your strategy seamlessly.

In laying down the foundation for your cloud intranet content management tool, consider:

• Costs
• Scalability
• Relevance
• Support for other systems such as Salesforce and SharePoint
• Security
• Integration with social media and extranets

A secure, affordable, and scalable tool ensures that your content is abreast and relevant to your target market.

Step 2: Flawless Customer Contact Mechanism

When customers are intrigued by your brand, products, and impeccable content, they might want to contact you for inquiries which can translate to sales. We’re moving from multi-channel to omnichannel contact systems where we can manage customer relationships using a single platform. Considering that customers can contact us via social media, phone, or email, we need a system that manages conversations on these platforms in one place.

Cloud intranet comes as a solution that integrates customer interactions on different platforms allowing support teams and sales personnel to efficiently manage the history of a customer’s conversation in one place.

Step 3: Active Social Media Management Scheme

Conversations via social media may not lead to meaningful outcomes if they are not integrated into the business CRM systems. Therefore, the goal of social media managers is getting customers out of social media to the company’s customer support tool.

Cloud intranet tool can effortlessly be integrated into the social media allowing a business to capture social media communications into the business’s systems.  This tool will enable you to schedule your social media posts appropriately, conduct analytics, follow-up on customers, and direct customers to departments where they can get immediate help.

If you’ve a cloud intranet tool that seamlessly allows for content, social media, and customer contact management, you are on the road to attaining your digital marketing goals. Cloud intranets such as LS Intranet offer real-time metrics on consumer behavior and provide smooth integration of social media conversations. The subscription-based model enables even small enterprises to take advantage of premium customer engagement tools.

• ← Prev
• Next →