5 Ways to Leverage Employee Generated Content (EGC)

Most brands have realized that mixing user-generated content and influencer advertising is monumental in driving sales, but few are yet to buy in the idea that a loyal workforce can produce impeccable content. Cisco encourages individual employees to post their stories in the WeAreCisco Instagram account during their workday, which gives partners and customers the sense and feel of Cisco’s corporate environment.

Content managers fear that employees can screw up the business as they can give misleading information that can paint the company in the bad light. Through employee intranet, you get to know the strengths of your teams, allowing them to post content relevant to their departments in the portal. For years, we’ve been relating to companies that use our intranet tools, and we’ve concluded that employee content is invaluable when your goal is to engage the workforce. We’ve listed the top intranet content management strategies to use to enhance EGC.

1. Empower Content Creators With The Right Tools

If you want your teams to use employee intranet to develop content that resonates with your brand, you must dispense tools that can rack up the process.

Give selected employees permissions to post content within the intranet or even on the company’s extranets. Conduct regular training what content is acceptable and which ones aren’t.

2. Make The Process Voluntary, Don’t Force

Some employees are introverts, and they may lurk in activities that involve social media or personal branding. Succeeding in your intranet content management strategy means letting employees those who have a knack for personal branding to lead the process. You just have to let them know the dos and don’ts and clearly define how you expect them to portray the company’s vision and values.

3. Create a Transparent Content Approval Process

Assuming that you’re already using gamification in your employee intranet to bolster engagement, opening up the opportunity for employees to express their expertise through the portal may attract several employees. The approval process lets you select the most suitable content for your site. Don’t forget to provide feedback for teams whose content hasn’t been accepted.

4. Ensure Top EGC Creators Are Rewarded

It’s human nature that before setting foot into a project, we tend to ask, “what’s in it for me?” Likely, employees won’t give their best if you don’t incentivize their efforts.

You can find a way of rewarding the content creators – you can either recognize their efforts through employee award fetes, badges (such as the Twitter’s blue badge), salary increment or any other style that befits your organizational culture.  Intranet content management shouldn’t be a task too tough to handle if you apply the right strategies and techniques consistent with your enterprise needs and goals.

5. Be Accommodative

Since you’ve allowed your workforce to create content through employee intranet, don’t limit their creativity. Provided the content does not violate your company’s policies or values, let them post content that can reach out to new audiences.

No matter your industry, EGC can help boost the reputation of your company, which can translate to convertible leads. LS Intranet is with you in this quest to ensure that your intranet content management is robust and goal-driven. Have a look around on our other posts and don’t hesitate to ask a question. We’ve a team who will respond to your queries shortly.

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