When company Intranets were first developed, the very last thing on anyone’s mind was search engine optimization. Corporate Intranet solutions were slow, bulky and designed with only the company’s high-level initiatives in mind.
Today’s company intranets are a far cry from their initial intent, and optimizing your internal search engine is now a crucial component of having a system that is light to operate, user-friendly and successful.
The modern digital workplace has changed substantially, and employees will only adopt new tools that are easy to use, intuitive, effective, and relevant to their roles. The advanced SEO features of today’s corporate Intranets are essential to the success of your project.
Here are 8 key SEO features that make the LS Intranet solution effective and user-friendly:
1. Create Desirable Content
The practical background for each corporate Intranet portal is an excellent base of knowledge when it comes to uncovering what type of content your employees need, want, and search for.
If you want to see what your employees want, it’s as easy as going through their search history. You will be able to analyze what their needs are, what resources are important to their job functions, and much more.
This knowledge will give you the ability to start creating and prioritizing the content you know will be desirable and helpful to the entire organization.
2. Avoid Grammatical Errors
Grammatical errors, even when published on your internal network, can have a negative effect on your company’s image. In some ways, you even lose credibility with your employees. You want to ensure that everything your company publishes presents a professional image.
3. Search Content by the Author
As more and more content appears within your company intranet, employees will become familiar with certain authors and contributors.
When an employee is looking for a topic written by a certain person, or simply wants to read articles from the HR Manager, they can search the content by author name. No need to dig through topics and articles — they can easily find the person and all their content with a quick search.
4. Keep your Content Current
Your internal content distribution should be re-evaluated from time to time, to ensure you’re continuing to meet the needs of your employees. You can easily monitor search trends, and determine if there have been any changes in what employees are searching for.
The more you pay attention to the search trends, the easier it will be for you to understand the needs of your staff. They’re telling you exactly what they need, without having to actually tell you!
5. Create Relevant and Attractive Headlines
Everyone knows that the headline is what drives people to click and open an article, or piece of content. The headlines are equally important when it comes to internal SEO, as they will both attract readers and be essential to the internal search functions.
Use this to your advantage by ensuring all headlines are relevant, attractive, and include the keywords users would actually search with.
6. Use Tags at own Company Intranet
Using tags will help you to find whatever it is that you’re searching for.Instead of traditional topics or categories, content can be filtered through the tagging system.
This means that the desired post, article, document, etc., can be found more quickly, regardless of the date of publication.
Before you hit publish, you’ll see at the bottom of your piece where you can generate tags from your relevant keywords. The repeating of such words will optimize the content’s structure of the network.
7. Abbreviate your Tags
Employees from different departments will often be searching for different things, or even use different words when seeking out the same type of information.
To make your content more accessible, try using shorter or abbreviated tags. For example, social media as opposed to social media marketing. The tag for social media will cover both of these queries, while the longer-tailed social media marketing might miss the shortened search term.
8. Add useful Links
Including internal links within your publications will help to spread the company’s important information and also get employees familiar with more content, new authors, and other departments. When relevant, you can add a reference to the source data or related useful intranet information, as a compliment or source for your article or blog.
With the intuitive LS Intranet solution, deploying and maintaining a corporate Intranet system that genuinely meets all organizational needs has never been easier!