Tricks That Improve Your Company Intranet’s Search Engine

When company Intranets were first developed, the very last thing on anyone’s mind was search engine optimization. Corporate Intranet solutions were slow, bulky and designed with only the company’s high-level initiatives in mind.

Today’s company intranets are a far cry from their initial intent, and optimizing your internal search engine is now a crucial component of having a system that is light to operate, user-friendly and successful.

The modern digital workplace has changed substantially, and employees will only adopt new tools that are easy to use, intuitive, effective, and relevant to their roles. The advanced SEO features of today’s corporate Intranets are essential to the success of your project.

Here are 8 key SEO features that make the LS Intranet solution effective and user-friendly:

1. Create Desirable Content

The practical background for each corporate Intranet portal is an excellent base of knowledge when it comes to uncovering what type of content your employees need, want, and search for.

If you want to see what your employees want, it’s as easy as going through their search history. You will be able to analyze what their needs are, what resources are important to their job functions, and much more.

This knowledge will give you the ability to start creating and prioritizing the content you know will be desirable and helpful to the entire organization.

2. Avoid Grammatical Errors

Grammatical errors, even when published on your internal network, can have a negative effect on your company’s image. In some ways, you even lose credibility with your employees. You want to ensure that everything your company publishes presents a professional image.

3. Search Content by the Author

As more and more content appears within your company intranet, employees will become familiar with certain authors and contributors.

intranet search

When an employee is looking for a topic written by a certain person, or simply wants to read articles from the HR Manager, they can search the content by author name. No need to dig through topics and articles — they can easily find the person and all their content with a quick search.

4. Keep your Content Current

Your internal content distribution should be re-evaluated from time to time, to ensure you’re continuing to meet the needs of your employees. You can easily monitor search trends, and determine if there have been any changes in what employees are searching for.

The more you pay attention to the search trends, the easier it will be for you to understand the needs of your staff. They’re telling you exactly what they need, without having to actually tell you!

5. Create Relevant and Attractive Headlines

Everyone knows that the headline is what drives people to click and open an article, or piece of content. The headlines are equally important when it comes to internal SEO, as they will both attract readers and be essential to the internal search functions.

Use this to your advantage by ensuring all headlines are relevant, attractive, and include the keywords users would actually search with.

6. Use Tags at own Company Intranet

Using tags will help you to find whatever it is that you’re searching for.Instead of traditional topics or categories, content can be filtered through the tagging system.

company intranet

This means that the desired post, article, document, etc., can be found more quickly, regardless of the date of publication.

Before you hit publish, you’ll see at the bottom of your piece where you can generate tags from your relevant keywords. The repeating of such words will optimize the content’s structure of the network.

7. Abbreviate your Tags

Employees from different departments will often be searching for different things, or even use different words when seeking out the same type of information.

To make your content more accessible, try using shorter or abbreviated tags. For example, social media as opposed to social media marketing. The tag for social media will cover both of these queries, while the longer-tailed social media marketing might miss the shortened search term.

8. Add useful Links

Including internal links within your publications will help to spread the company’s important information and also get employees familiar with more content, new authors, and other departments. When relevant, you can add a reference to the source data or related useful intranet information, as a compliment or source for your article or blog.

With the intuitive LS Intranet solution, deploying and maintaining a corporate Intranet system that genuinely meets all organizational needs has never been easier!


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Jared McGrath

As the company gets bigger , the complexity of search needs and resources available to make that happen increases.There are quite a few enterprise products that solves at least some of the problems in company intranet search space. Thanks for advices! Really useful ones.


Malcolm Thomas

So many times it has happened that our employees were confused about the documentation and reports between company departments when using the intranet. And all these tricks are really usefull for our inner search engine for intranet, which we lately have started to practise



The search engine for the intranet is as important as selecting general SEO strategy for your site. Without it, the intranet will not simply work efficiently.



I agree that own development of unique content for the search engine at the intranet is very important. When you understand what your worker needs, you will get what exactly the whole organization needs.



At the expense of search by author and by subject, this is the point for the search engine for an intranet. It is very important as it will not only coordinate the user but will also help to speed up the work as a whole.



It is very important to understand the importance of topic headers and grammar in the search engine for the intranet. If you do not comply with it, you will simply gradually destroy the core of the entire intranet of employees.



Info about the tags greatly works on the search engine for the intranet. As for me, it is the most important advice helping optimize the entire intranet system. The tags will speed up the work significantly. Concerning links – agree also. Amazing article!


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